Blog for Seniors and Caregivers

"Doing what's right" — a spotlight on board member Rich Willis

Written by Lisa Ryan, Senior Communications Lead | November 9, 2026, 3:46:57 PM Z

After more than five decades in the automotive industry, Rich Willis is entering a new chapter. While his name is synonymous with Willis Automotive throughout Greater Des Moines, his impact extends well beyond the business he helped build.

At WesleyLife, we've seen that commitment firsthand.

As a member of WesleyLife's board of directors, Rich (pictured above with WesleyLife CEO Allison Pendroy)  has shared his business expertise, time, and support for WesleyLife's mission. He's a familiar face at events throughout WesleyLife, often taking time to connect with residents, team members, and fellow supporters.

He's also the kind of person who makes everyone feel welcome. Approachable, and quick to offer encouragement, Rich leads by example.

"Rich doesn't just lend his name to WesleyLife; he shows up," Allison says. "He believes in our mission, invests his time in our work, and takes an interest in the people we serve. His leadership, friendship, and commitment to making a difference have enriched WesleyLife in countless ways.

"What has always struck me, though, is how humble and down-to-Earth he is, especially given his prominence as a philanthropist and community leader. He carries his influence quietly, without any sense that he expects recognition for it." 

A career built on relationships

Rich began his career in 1972, washing cars at a local Cadillac dealership. Over the next five decades, he helped build Willis Automotive into one of Central Iowa's most respected businesses.

He recently retired as chairman of Willis Automotive, with the company transitioning to a new ownership partnership. He leaves a powerful legacy: Throughout his career, Rich has emphasized integrity, mentorship, and treating people well â€” values that have shaped his business and his community involvement.

With his wife, Kim, Rich has supported organizations and initiatives throughout Central Iowa, giving back to the community that helped his business thrive.

Rich, in his own words

Rich is featured on Legacy Leavers, a podcast from the Community Foundation of Greater Des Moines, in an episode titled "Doing What You're Supposed to Do" with Rich Willis.

The conversation covers his career, the relationships that shaped it, the importance of mentorship, and what he hopes to pass along to the next generation.

For those who know Rich, the episode's title fits. He's never been one to seek the spotlight; he simply believes in doing what's right, treating people well, and following through on his commitments.

Listen to "Doing What You're Supposed to Do" with Rich Willis.

A legacy that continues

As Rich begins retirement, WesleyLife joins others across Central Iowa in thanking him for his leadership and service.

His example also speaks to WesleyLife's commitment to revolutionizing the experience of aging. Retirement may mark the end of a career, but it doesn't mark the end of opportunities to contribute, build relationships, or find purpose.

Rich has spent decades demonstrating the value of those connections. We're grateful for all he's done for WesleyLife, and we join countless others in looking forward to his second act.