WesleyLife Announces Key Executive Hire

posted on Friday, March 30, 2018

Sally Groome

JOHNSTON, Iowa – WesleyLife, Iowa’s most comprehensive provider of services for older adults, has announced the addition to its executive roster of a marketing and sales leader with a breadth of experience in and vision for the future of senior housing.

Sally Groome joins WesleyLife – celebrating its 71st anniversary this year – as vice president of sales and marketing. In her role, Groome will be a key driver of WesleyLife’s growth and development strategy, further positioning the organization to help increasing numbers of individuals remain independent, wherever they call home.

"We’re thrilled to add an individual to our team who brings not only industry expertise, but energy, focus, and passion for our mission,” Rob Kretzinger, CEO of WesleyLife, said.

"As increasing numbers of individuals seek our well-being network – from home and community services to our eight communities across Iowa -- we’re called to help people live as healthily as they can, wherever ‘home’ happens to be. Sally’s experience and vision, added to the talents of an already strong team, will keep us well poised to meet that challenge.”

Groome joins WesleyLife from Luthercare, a non-profit, multi-site aging services organization based in Lititz, Pennsylvania, where she served as vice president of marketing and communications.

A skilled senior executive in brand development, marketing, sales, and the management of multi-site communities at the regional and national levels, Groome also served as an executive for non-profit and for-profit entities ranging from the United Way of York County, Pennsylvania, to Adhesives Research, Inc., a global developer and manufacturer of pressure-sensitive adhesive products that supplies several window and door manufacturers in central Iowa. She also brings significant philanthropic leadership experience.

Groome holds a Bachelor of Science degree in business administration from Elizabethtown College in Elizabethtown, Pennsylvania. She makes her home in Polk City, Iowa.

Sally's office is in WesleyLife's Johnston, Iowa, headquarters. She can be reached at

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